Comme Des Garcons - An Overview

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential manner residences on earth. Its worldwide accomplishment was not developed by means of conventional advertising and marketing or mainstream developments, but through a Daring philosophy: obstacle the norm, split conventions, and let originality speak louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s worldwide enlargement.

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CDG acquired Intercontinental interest by presenting garments that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and prospective buyers early within the eighties.

This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from just about every corner of the world.

The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with photos taken at Auschwitz concentration camp, plus the controversy been given Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection addressed the thought with the persona,[15] the other ways to present one's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine Using the masculine.

CDG built a strong distribution program by placing its solutions in best luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite buyers globally while preserving its creative integrity.

In 2017, the organization released a fresh fragrance, Concrete, and marked its start inside the US which has a supper curated via the artist and chef, Laila Gohar.

Every single store was made as an inventive Room, maximizing CDG Hoodie's track record for innovation and featuring consumers an immersive retail practical experience.

Using the increase of shopping online, CDG expanded its attain by giving collections through official and partnered e-commerce platforms. Social websites and manner communities assisted unfold the manufacturer’s id, producing items similar to the PLAY Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, Comme Des Garcons normally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.

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The organization also produces a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Together with the types of its clothes.[6]